Instacart

Our principal designer led and supported: concept, zero to one product features, design sprints and profitable growth projects across the Instacart enterprise.

UX DESIGN | RESEARCH | WORKSHOPS

We explored multiple AI powered features across the search journey including: generated recipes, Q&A, product pairings and short form generated nutritional info.

 

OpenAI invited Instacart to be an early partner in their ChatGPT plug-in work. We designed an experience that allowed customers to seamlessly purchase all of the ingredients needed for a LLM generated recipe.

Brand partners providing a subscription service or direct to consumer experience needed a way to clearly communicate the brand message and offering. We designed scalable landing pages with custom commerce features.

UX Design
Customer Research
Feature Development

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